Lost in Clicks: Juniper Research Exposes the
$84 Billion Ad Fraud Dilemma
In a recent in-depth study conducted by Juniper Research, leading experts in independent technology research, it was
revealed that a staggering 22% of all online ad spending, amounting to $84
billion, is lost due to ad fraud in the year 2023. What’s even more concerning
is the projection for the next five years, with estimates indicating that this
figure could soar to over $170 billion.
Juniper Research's comprehensive 18-page
report offers a detailed analysis and a five-year forecast spanning various
advertising platforms including online, social media, video, mobile, and
in-app. This extensive study was based on an extensive dataset comprising over
78,700 data points. These points were gathered from a meticulous analysis of
digital advertising activities in 45 carefully chosen countries across eight
key regions, examining trends from 2019 to 2028.
Among the report's key revelations are that
30% of mobile ad spending in 2023 is lost to ad fraud, and the situation is
anticipated to worsen. By 2028, an alarming $172 billion of ad spending is
projected to be squandered due to fraudulent activities. However, amidst these
concerning findings, there is a glimmer of hope. The report suggests that
implementing fraud mitigation platforms could recover a substantial sum,
amounting to $23 billion per year.
Elisha Sudlow-Poole, Senior Research Analyst
at Juniper Research, highlighted a crucial issue with the existing data
provided by major ad platforms like Facebook and Google. According to
Sudlow-Poole, these platforms present an overly optimistic view of campaign
efficiency. They fail to distinguish between genuine user interactions and
those generated by click farms or fraudulent bots. This disparity in the data
leads to a distorted understanding of the success of advertising campaigns.
For those interested in delving deeper into
this research, the full report is available at fraudblocker.com, and
the best part? No email registration is required to access this valuable
resource.
Juniper Research, founded in 2001 by Tony
Crabtree, has earned its reputation as one of the leading analyst firms in the
mobile and digital tech sector. Their expertise lies in identifying and
evaluating new high-growth market sectors within the digital ecosystem. Their
services encompass market sizing, forecasting, competitive analysis, strategic
assessments, and business modeling. With a dedicated team of specialists,
Juniper Research strives to provide unbiased and independent analysis of both
current and emerging opportunities.
On the front lines of combating ad fraud is Fraud
Blocker, a company that offers a comprehensive solution to enhance ad
performance. By analyzing, detecting, and preventing ad fraud, Fraud Blocker
ensures that advertisers get the most out of their investments. The company
diligently safeguards over 4,000 websites and scrutinizes a staggering 500,000
IP addresses every day.
Their goal is clear: to prevent advertisers
from wasting their precious ad budgets on fraudulent and invalid ad traffic
originating from bots, competitors, accidental clicks, and other sources.
Their efforts have not gone unnoticed; they've
received several accolades from software review company G2, including the
esteemed titles of "High Performer" (Fall 2023) and "Momentum
Leader" (Fall 2023). These awards testify to their unwavering commitment
to combating ad fraud and ensuring a fair and effective advertising landscape
for all.
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