$84 Billion Lost Due to Ad Fraud in 2023

 

Digital-marketing

Lost in Clicks: Juniper Research Exposes the $84 Billion Ad Fraud Dilemma

In a recent in-depth study conducted by Juniper Research, leading experts in independent technology research, it was revealed that a staggering 22% of all online ad spending, amounting to $84 billion, is lost due to ad fraud in the year 2023. What’s even more concerning is the projection for the next five years, with estimates indicating that this figure could soar to over $170 billion.

Juniper Research's comprehensive 18-page report offers a detailed analysis and a five-year forecast spanning various advertising platforms including online, social media, video, mobile, and in-app. This extensive study was based on an extensive dataset comprising over 78,700 data points. These points were gathered from a meticulous analysis of digital advertising activities in 45 carefully chosen countries across eight key regions, examining trends from 2019 to 2028.

Among the report's key revelations are that 30% of mobile ad spending in 2023 is lost to ad fraud, and the situation is anticipated to worsen. By 2028, an alarming $172 billion of ad spending is projected to be squandered due to fraudulent activities. However, amidst these concerning findings, there is a glimmer of hope. The report suggests that implementing fraud mitigation platforms could recover a substantial sum, amounting to $23 billion per year.

Ad Fraud Data and Facts Juniper Research Report

Elisha Sudlow-Poole, Senior Research Analyst at Juniper Research, highlighted a crucial issue with the existing data provided by major ad platforms like Facebook and Google. According to Sudlow-Poole, these platforms present an overly optimistic view of campaign efficiency. They fail to distinguish between genuine user interactions and those generated by click farms or fraudulent bots. This disparity in the data leads to a distorted understanding of the success of advertising campaigns.

For those interested in delving deeper into this research, the full report is available at fraudblocker.com, and the best part? No email registration is required to access this valuable resource.

Juniper Research, founded in 2001 by Tony Crabtree, has earned its reputation as one of the leading analyst firms in the mobile and digital tech sector. Their expertise lies in identifying and evaluating new high-growth market sectors within the digital ecosystem. Their services encompass market sizing, forecasting, competitive analysis, strategic assessments, and business modeling. With a dedicated team of specialists, Juniper Research strives to provide unbiased and independent analysis of both current and emerging opportunities.

On the front lines of combating ad fraud is Fraud Blocker, a company that offers a comprehensive solution to enhance ad performance. By analyzing, detecting, and preventing ad fraud, Fraud Blocker ensures that advertisers get the most out of their investments. The company diligently safeguards over 4,000 websites and scrutinizes a staggering 500,000 IP addresses every day.

Their goal is clear: to prevent advertisers from wasting their precious ad budgets on fraudulent and invalid ad traffic originating from bots, competitors, accidental clicks, and other sources.

Their efforts have not gone unnoticed; they've received several accolades from software review company G2, including the esteemed titles of "High Performer" (Fall 2023) and "Momentum Leader" (Fall 2023). These awards testify to their unwavering commitment to combating ad fraud and ensuring a fair and effective advertising landscape for all.

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